In 2011, China National Heavy Duty Truck Co., Ltd. must ensure that production and sales exceed 230,000 units, and sales revenue exceeds 100 billion yuan, with growth rate at around 18%. The major indicators are higher than
Average industry level.
In 2010, Sinotruk occupied a large share of the domestic market for dump trucks and cement mixer trucks, but the tractors were still the weakness of heavy trucks. Therefore, China National Heavy Duty Truck Group will promote high-end tractors in 2011. Lightweight is its main feature. King Prince and Haoka HOKA have the latest models. Cai Dong, General Manager of China National Heavy Duty Truck Co., Ltd. introduced the 2011 new products at the annual business conference, and focused on high-reliability tractors. He said that in 2010, according to the market's high-speed and light-weight demand for tractors, China National Heavy Duty Truck has solved the problem of heavy autos and high fuel consumption through technological progress.
In addition, by the end of 2011, CNHTC will also have a new batch of cooperative products available. For example, the newly acquired Huizhong heavy truck.
In addition, the rapid increase in product sales is inseparable from the marketing network. To further strengthen the distribution network for tractors, CNHTC will expand its distribution network for the various product lines in 2011 and encourage dealers to increase the sales volume of tractors and support them in business policies. Therefore, in 2011, Sinotruk will create a unique marketing network system.